COMMERCIAL & RESIDENTIAL REAL ESTATE PHOTOGRAPHY
Using Professional Photography for Listings Helps Sell Homes Faster, Study Shows:
When it comes to online real estate listing photos – the prettier they are, the better it is.
- A new study by VHT Studios, one of the largest real estate photography firms in the U.S., found that homes with professional interior photos sold a lot faster than those that didn’t have an expert behind the listing photos.For the study, VHT Studios analyzed all Chicago-area homes that sold in 2013. It compared each home’s Days on Market (DOM), irrespective of the price range, and found that those listings that used professional photography sold 32 percent faster than the others.They found that listings that featured professional photography sat for an average of 85 days on the market when compared to the 123 days of listing with normal photos. Agents managed to cut the DOM by nearly five weeks when they used professional photography.
- Professional photographs, which are so easy for Realtors® to obtain, are more likely to attract viewers everywhere they shop for homes, and are important for listings in all price ranges
- Last year, a joint report by Google and the National Association of realtors found that online real estate searches on Google went up 243 percent in the past four years. In fact, the hunt for a suitable home has turned digital, almost completely. Even realtors have been using social media platforms to market their properties.
